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Re:Apple Is Working on a Dedicated Chip to Power AI on Devices by djrogers on Friday May 26, 2017 @10:34PM (#14428655)
That's exactly why Apple does things like analyze your photo library locally on the phone - for privacy.
Re:Apple Is Working on a Dedicated Chip to Power AI on Devices by DannyBee on Friday May 26, 2017 @10:38PM (#14428666)
Yes, surely this has no relation to their inability to build reliable cloud products ....
Re:Apple Is Working on a Dedicated Chip to Power AI on Devices by mercer on Saturday May 27, 2017 @08:22AM (#14429810)
It could be both. Perhaps Apple concluded that 1) they're subpar with cloud services and will have difficulty competing, 2) there's a growing need/demand for more privacy and less 'cloud', and 3) Apple's products are already, on the whole, recommended when it comes to privacy.

And based on that they figured privacy was a good thing to aim for. Play to their strengths and differentiate based on that.