Still doesn't answer the question. What does it do that some other solution does not already do? I'm certainly not your target market, myself, since I know my way around the place I live and I am old enough to know how to find stuff on a map. If I happen to find myself someplace less familiar--I do sometimes go for long rides not knowing where I am going until I get there--Google/Apple maps are available at the touch of a button.

If you are offering bike location--how long before thieves/hackers figure out how to disable it? Will it work when the bike has no power? Will thieves be able to use the tracking signal to find expensive bikes to steal?