>They are essentially taking a $1000 Chinese carbon bike and selling it for $1500 with the extra cost attributed to an integrated, non-upgradeable computer and some sensors, all of which can already be found in any given customer's existing smartphone, which can easily be mounted onto whatever bike the customer wants.

i wonder how such logic would sound in the context of say Microsoft Surface Hub?! well, probably like billion dollar idea :) They sell those $5K TV for $22K like hot cakes.

https://arstechnica.com/information-technology/2016/12/micro...