I remember reading that, there was a bit of hype then around Domain Driven Design, domain modelling, and domain specific languages (DSLs). I had the impression Intentional was working on an uber DSL IDE or something. This sounds like they pivoted over to some sort of semantic web[1] scraper thing.

We'll probably see SSIS and Excel integration soon...

[1] https://en.wikipedia.org/wiki/Semantic_Web