Thanks for the feedback.

We actually split test this at the very start and the name variant won out. Seems like the majority of customers have a loyalty to the brand/product and preferred having the name.

I guess art is subjective and I can understand why you'd prefer it the other way. Cheers for the comments anyway!

So, maybe offer both styles?

Sounds like a reasonable thing to do - and it's just an additional checkbox on the website, so it's easy too!

Also potentially stocking twice as many items and increasing design work load.