Beautiful seems like one of those words just randomly added to get clicks, or when someone had an idea to "simplify" a website/thing.

On the website itself, it isn't ugly but I wouldn't call it beautiful anytime soon. 90% of the visuals are blue links, so it is almost even hard to see where to choose to click.

There's also 2 different types of datetime formats on the site and two different names for the site (mobilehn and the main title).