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Re:Imzy is shutting down by austenallred on Wednesday May 24, 2017 @09:52PM (#14414807)
They didn't spend all of the $11m. Only a tiny fraction of it. And they worked on the site for two years.
Re:Imzy is shutting down by EpicEng on Thursday May 25, 2017 @01:42AM (#14415492)
Then why did they raise so much? How do you know how much the spent? And two years to build that site?

I'm not convinced any of this was well thought out.

Re:Imzy is shutting down by austenallred on Thursday May 25, 2017 @07:16AM (#14416584)
> Then why did they raise so much?

To be prepared if there was success? I don't know

> How do you know how much they spent?

Because the CEO talked about it in another comment

> And two years to build that site?

Yup. A lot of iterating and trying to find the right fit. Why is that so hard to believe?

> I'm not convinced any of this was well thought out

That's the thing - you have almost zero information about this, so declaring all of these things to be obviously-avoidable mistakes is just silly. If you think you would do a better job you're welcome to try, but learning about a company for <5 minutes I don't think there's any possible way for you to make that call.