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Re:Imzy is shutting down by r721 on Wednesday May 24, 2017 @01:24PM (#14411733)
Here is a TechCrunch piece from last year:

https://techcrunch.com/2016/05/18/anti-reddit-platform-imzy-...

Re:Imzy is shutting down by GoatHerderson on Wednesday May 24, 2017 @02:03PM (#14412091)
Oh, I thought Imzy was putting on a show. Character looked fun!

Sounds like it had nothing to do with the project...