Nowhere does it say this is a project intended to be used by non-technical people. Yet both times this got posted here everyone assumes it is. Am I missing something? In the Smashing Magazine blog post, it clearly states:

>Make a website that non-technical folks (clients? family members?) can edit right in the browser

I think the author is well aware that your average Joe is not gonna pump out web apps only "because it's just HTML". Saying that Mavo is simple to use can be misleading in this context. Simple compared to what? As developers, behaviour-enriched HTML seems simple to us because we have frontend stacks as an anchor for comparison. In almost all cases, average Joe won't even know about the structure of HTML documents, nor will he have a GitHub account to authorize against.

I think if you take Mavo for what it markets itself as, namely a "new, approachable way to create Web applications", it is great work.