Ford Was Unprepared for Investor Revolt and C.E.O. Change

Re:Ford Was Unprepared for Investor Revolt and C.E.O. Change by maxerickson on Wednesday May 24, 2017 @11:15AM (#14410591)

I agree mind share is important, but the vehicles just aren't generally desirable enough right now for it to be a big factor. The Bolt is something like 0.5% of GM's sales, with them losing money on each one.

All a competitor has to do to overcome the mind share factor there is be modestly less expensive or have modestly better range (while being otherwise comparable).

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Re:Ford Was Unprepared for Investor Revolt and C.E.O. Change by slededit on Wednesday May 24, 2017 @08:38PM (#14414555)

People don't buy cars based on price. If they did everyone would be driving a base model sub compact for $12K new off the lot.

Electric cars have a number of advantages that will cause them to dominate in the future once battery capacity improves. However which specific EV a person buys will be an emotional decision. Most people will want to take the risk on a new technology with whomever is perceived to be the leader in the field.

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