Re:Google starts tracking what people buy in physical stores
by keithpeter on Wednesday May 24, 2017 @05:31AM
(#14408704)
Perhaps a more subtle thing for them to keep in mind: many people carry out a mix of card/online and cash transactions. Only the card/online transactions will be captured. The Panopticon's record will show an extremely unhealthy and meagre diet for me for instance because I buy fresh fruit/veg at markets - cash only.
It strikes me that data censored through transaction modality and then used to make marketing decisions may result in poor results.
Re:Google starts tracking what people buy in physical stores
by bbcbasic on Wednesday May 24, 2017 @06:13AM
(#14408863)
If they can still make predictions based on a partial dataset it's better than nothing and probably profitable to use. Chuck some linear regression or similar at it.
Re:Google starts tracking what people buy in physical stores
by TeMPOraL on Wednesday May 24, 2017 @09:01AM
(#14409676)
Also in this particular example, they could probably compute that your junk food shopping doesn't account for your daily calories intake.
Re:Google starts tracking what people buy in physical stores
by eternalban on Wednesday May 24, 2017 @06:06AM
(#14408829)
The Panopticon central says 'cash is going bye bye sunshine'.
Re:Google starts tracking what people buy in physical stores
by keithpeter on Wednesday May 24, 2017 @04:07PM
(#14413033)
http://www.bankofengland.co.uk/publications/Documents/quarte...
Cash will be around for a fair time yet, but you have a point for any form of regular or recurrent expenditure. As the above pdf explains 'hoarding' of notes as a store of value seems strangely popular...
Got to make those yearly objectives/appraisals count though.