Heh, yeah, that was sort-of what I wanted to emphasize. I feel like some of the appeal of high-priced denim is for the fashion aspects, even if the quality is a little better than Levi's or similar mass-produced stuff.

> Even the founder/designer jokes that he wouldn't pay full price for his own designs.

I really don't blame him. A lot of it seems like jokey conceptual art stuff. Cute to look at/think about but I probably wouldn't wear.