https://www.confluent.io/blog/turning-the-database-inside-ou...
https://www.confluent.io/blog/apache-kafka-samza-and-the-uni...
Some very interesting architectural ideas in there. In particular, the observation that if you turn off history pruning in Kafka, you have a consistent distributed log, which can then be piped off into whatever services need to consume it. That's appealing for cases where you want an audit trail, for example.
Do most systems require that sort of thing? Absolutely not. RabbitMQ is boring tech, in the good sense; it is well understood and does its job, so IMO it's a better default option where it fits.
It is kind of infectious though, once you have system implemented as Kafka-and-Samza the easiest way for them to communicate e and be communicated with is more Kafka and Samza.
I am fully on board the Kafka hype train. Choo choo.
It raises interesting questions and I've had fun producing both arguements for and against the approach.