Sure, it's a common problem of metric-driven and target-driven systems, but that doesn't mean it's not a problem. If we've built systems that reward outcomes that we find bad .. maybe we should do something about it? Or at least encourage people to be aware of when they're participating in the car crash production system.

Currently going around on my twitter is a reminder not to retweet screenshots of professional troll / Mail "journalist" Katie Hopkins calling for a "final solution" to Islam (in the context of the Manchester bombing). That's the kind of thing I mean: engaging with it at all is just feeding the outrage machine. Report and block instead.