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A comment on Startup School 14: How to Think About PR – Sharon Pope.
I think the 3 "must have" are pretty solid:
1. Focus your press kit on clear, branded messages.
2. Give your press kit a founder story and a company or product core story
3. You have to create the focus with repetition, and repetition, and more repetition.
[1] https://artplusmarketing.com/3-must-haves-for-your-startups-...
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I think the 3 "must have" are pretty solid:
1. Focus your press kit on clear, branded messages.
2. Give your press kit a founder story and a company or product core story
3. You have to create the focus with repetition, and repetition, and more repetition.
[1] https://artplusmarketing.com/3-must-haves-for-your-startups-...