Re:Recent Graduates Are Most Likely to Work in Sales, Making...
by nunez on Thursday May 18, 2017 @08:28PM
(#14372181)
Oh! I forgot two really important ones: understanding what incentivises people and being able to tell a RELATABLE story around those incentives.
People LOVE stories they can see themselves in. Gets their imaginations all worked up.
Also, EVERYBODY has incentives. Money, becoming a 10x developer, travelling the world, being a better parent. All of these are incentives.
If you don't believe me, check this out.
Remember the last time you got pitched a timeshare? (If you ever went on a heavily discounted Disney vacation, you almost certainly did.) The salesperson working the room will spend at least the first 15-30 minutes setting the scene. "You. Puerto Rico. Corona. Beach. Need I say more?" type stuff.
Pyramid marketing salespeople do the exact same thing to build their downlines (i.e. hire more people under them). They spend 80% of their presentation on how much you can make and maybe 10% on what they're selling (the other 10% is lost to heat).
Luxury brands are THE MASTERS at this. (I would not be surprised if hip hop icons got some kind of commission/free clothing from high-falutin haute fashion brands; luxury setting is all they do!)
They seem cheesy, but people eat stories up (and, consequently, buy product) like no tomorrow.
People LOVE stories they can see themselves in. Gets their imaginations all worked up.
Also, EVERYBODY has incentives. Money, becoming a 10x developer, travelling the world, being a better parent. All of these are incentives.
If you don't believe me, check this out.
Remember the last time you got pitched a timeshare? (If you ever went on a heavily discounted Disney vacation, you almost certainly did.) The salesperson working the room will spend at least the first 15-30 minutes setting the scene. "You. Puerto Rico. Corona. Beach. Need I say more?" type stuff.
Pyramid marketing salespeople do the exact same thing to build their downlines (i.e. hire more people under them). They spend 80% of their presentation on how much you can make and maybe 10% on what they're selling (the other 10% is lost to heat).
Luxury brands are THE MASTERS at this. (I would not be surprised if hip hop icons got some kind of commission/free clothing from high-falutin haute fashion brands; luxury setting is all they do!)
They seem cheesy, but people eat stories up (and, consequently, buy product) like no tomorrow.