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A comment on Etsy is under pressure to start acting more like a conventional company. Parent comment

Re:Etsy is under pressure to start acting more like a conven... by snuxoll on Thursday May 18, 2017 @12:02PM (#14368374)
Build their own? Probably not, unless they are doing it at massive scale and the cost of replacing parts beats out buying a server with a 3/5/7 year warranty.

If you have static usage, or at least a base load owning your own hardware to support it does make sense though, colo space is cheap, the biggest disadvantage from a financial perspective to owning your own gear is you have a depreciating CapEx instead of a 100% deductible OpEx.

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Re:Etsy is under pressure to start acting more like a conven... by valuearb on Thursday May 18, 2017 @01:06PM (#14368957)
Real investors care about cash flow, which means the difference between purchasing/depreciating and leasing/renting(OpEx) is negligible. Whats far more important is the business benefits of the best approach for your business.
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Re:Etsy is under pressure to start acting more like a conven... by sciurus on Thursday May 18, 2017 @01:58PM (#14369473)
I don't know what the current state of things is, but 5 years ago they were doing a mix of buying off the shelf and building their own supermicro-based systems.

https://codeascraft.com/2012/08/31/what-hardware-powers-etsy...

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