Universities are betting on government picking up the whole tab. They already practically got the golden goose handed to them when the government put the brakes on many private founding sources for loans.

the next step is simply make it so onerous that politicians step in and relive the debt or pick up more of the tab under some kind of student bill of rights. of course we won't get more and better students but instead even richer colleges. the number of private and state colleges with billion dollar plus endowments is astounding and the costs we spend per student is rarely if ever equal to the education they receive.

this is marketing at its finest, or more dastardly.