It's exactly the same as saying that people who own Ferraris make more money, so therefore the key to reducing poverty is increasing Ferrari ownership. And of course it's reasonable to take on hundreds of thousands of dollars in debt to buy that Ferrari because owning one will help you make more money.
As absurd as the Ferrari ownership push is, at a certain point, once enough people own them it does start to make sense for any given individual. I mean, who's going to hire the one weirdo who doesn't own a Ferrari?
Education arguably has a lot more intrinsic value than a luxury sports car. But a degree from an accredited institution is not the same as education.
This perfectly fits your Ferrari fallacy: When you own a Ferrari, you're part of a highly-exclusive social club. "Well... No, my Ferrari didn't actually earn me more money, per se, but it let me hobnob with so-and-so, and look at me now! Totally worth the crippling debt!"
People who might have been totally successful in vocational school or a variety of other things have been directed towards college they can't afford, they struggle in, and come out with exactly zero new opportunities open to them but now $100k+ in the hole.
* In most fields.. some fields absolutely require a college education.. for now.