Indeed, it seems like its principal purpose is to sell CDs to teenagers. Admittedly, the sticker doesn't seem to do very much of anything anymore, possibly due to the dearth of CDs to attach it to.

The original use case was "Darling Nikki" by Prince which, I have to say, isn't a song I'm going to be playing to my daughter anytime soon. (And believe me, I think the whole of Purple Rain is genius.) But the tone? That's hugely damaging. It's all "these musicians are corrupting our kids" and not enough "some people make art for adults and that's OK".

Of course, if the debate had been more reasonable, Eminem would have had to come up with a different marketing angle.