Snapchat installs fell 16% in April; Instagram continues to pull further ahead

Re:Snapchat installs fell 16% in April; Instagram continues ... by Giroflex on Monday May 15, 2017 @10:11PM (#14346881)

Considering an install valued at $.26 [1], 4.1 million installs (the difference) is worth a bit over a million dollars, in one month.

Either you make enough to make a million bucks a month insignificant, or you just have little sense of scale.

[1] - https://www.quora.com/What-is-the-benchmark-for-cost-per-ins...

[ Parent | on HN ]

Re:Snapchat installs fell 16% in April; Instagram continues ... by solumos on Monday May 15, 2017 @11:59PM (#14347282)

>That puts the actual downloads for the month at 21.1 million, compared to 25.2 million for April 2016, back when the company was riding a user-growth hot streak.

Correct me if I'm wrong, but the title is a bit misleading - these numbers are year-over-year, comparing April 2016 to April 2017. So it's not a loss of $1M in one month. It's more that this month last year, they had 4.1M more installs. Judging by the graph, it looks like they only dipped ~1M installs between March and April 2017.

That's not to say that this looks good, but it's not as disastrous as it seems.

[ Parent | on HN ]

Re:Snapchat installs fell 16% in April; Instagram continues ... by gdulli on Tuesday May 16, 2017 @09:08AM (#14349224)

It's not misleading, YoY is the standard way to do that comparison which is why it didn't need to be in the headline.

[ Parent | on HN ]