But there are other options that are available for the customer is not really much of a counter point, as there are almost always other options available.
People dislike shutdowns because they have invested time and resources in implementing something. Now they have to spend the same if not more time again. This has a cost involved.
How much work is created in our cultures because of the disposable nature of everything. Businesses use efficiency as an excuse of squeeze every last dollar out of workers. Yet on the other end the system is exactly the opposite of efficient.
I think it's too common to make lazy assumptions and not even read the article when it comes to a stereotype (true or not) such as Google's countless EOL'd services.
And personally I feel like Google's endgame isn't to provide the best consumer/enterprise cloud services a la AWS. They're just subsidizing their own endeavors in mass computing with presumably a tidy profit on the side. They can afford to alienate a customer here and there because they don't need a customer here and there. Which is an entirely rational thing to do for a corporation.