I think taking this step shows that you're smart enough to know what you don't know. For companies like Dell, etc. they know they need to open an avenue for input on their work. It's good 'ole listening to your customer. It's like a "How am I driving?" sticker, but it gets positive input in addition to the negative. In all, it's input, and any company that recognizes that they need to listen to their customers understands their business.