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Re:Ask HN: Should I use a one-word domain variant? by Jaruzel on Friday May 12, 2017 @02:44AM (#14321921)
IANAL, so this is my education opinion only:

Are you offering on 'myexcellence.com' a similar service to what's already offered on 'excellence.com' ? If so, then yeah, I'd avoid the name-clash as they can legally apply to take ownership of the domain name.

If your service is in a completely different market sector, then you should be OK, as there's 1,000s of examples of similar sounding domains but providing very different services.

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