It can, and it should be.

The more I think about it, the more I see economic efficiency as a double-edged sword. Too little of it, and you have bad services and lots of waste. Too much of it, and people involved in delivering goods and services spend most of their lives working and yet can barely get by.

As long as it's people who work in businesses, we need to keep in mind that they want to live a happy life too.

your view of economic efficiency borders on Marxism-Communism, and I bet you have never actually experienced living in a communist country

If trying to avoid excessive abuse and exploitation of other people qualifies as bordering on Marxism-Communism these days, then I guess it's time for me to start wearing red...