Setting up payment and delivery is very simple and I've done it a bunch of times. I wouldn't underestimate the "average WP dev" either, they are getting a lot better than perhaps people on here may give them credit for. I can say the competition is certainly higher quality since when I started a few years ago but this has always been a side-business of mine alongside various startup jobs and other businesses.

The simple answer to why I use Codecanyon is access to a large, targeted customer base that is ready to spend money. That's not an easy thing to replicate. No matter the combination of PPC, content marketing, influencers and direct contact I try.

Thanks. Based on your feedback, I'll evaluate Codecanyon again when I revamp my plugin. Just so you know, I didn't mean to come across as flippantly judgemental about Codecanyon or WP plugin devs. All the best.

Hey no worries, I didn't take it as judgemental. There are a wide range of skillsets in WP dev and I agree that traditionally it's been seen as a bit more low quality. However that is definitely changing as more people get into WordPress development. Good luck with your plugins!