My brother does digital advertising for a living, whereas I have an opaque sticker on my front webcam. We come from opposite ends of the privacy spectrum, and talk about this issue every so often. And yet, I've never succeeded in convincing him that lack of privacy online will impact him personally. The reason for that is that it probably won't. He's savvy enough, like most people, to keep his accounts private to random Google searches of him. But he uses FB, snapchat, instagram, and all of them heavily. Ultimately, I'm forced to admit that being in touch with friends on FB adds value to his life. The fact that I personally don't care for that doesn't mean he doesn't or shouldn't, and for him, the trade-offs are completely acceptable.