It's a form of signaling[0]. In this case, it means: "Like you what you see here? Well unfortunately we can't sell it to you since we don't have the manufacturing capacity. So you'll have to license our IP so you can build it yourself."

Case in point, Xerox licensed their IP and is already putting units in the field[1].

[0] https://en.wikipedia.org/wiki/Signalling_(economics)

[1] http://www.packagingdigest.com/brand-protection/smart-label-...