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Re:Berkshire Hathaway Code of Business Conduct and Ethics [pdf] by zrail on Monday May 08, 2017 @09:53PM (#14297189)
PepsiCo and Coca Cola control about 75% of the carbonated beverages market in the US. Dr Pepper Snapple Group (a separate company entirely, Pepsi doesn't make a Dr-type soda) has about 17%. The rest is a whole mass of specialty and local producers.

Interestingly, you will find Dr Pepper in most quick service restaurants despite their exclusive contracts. Those contracts are not with a particular brand, but with a particular distributor. Dr Pepper has cross-distribution contracts with a bunch of major distributors so they get to ride along.

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