Same point was raised about Tor changing its mission (https://twitter.com/torproject/status/635856569201246208), because it makes it vulnerable to states where "human rights", democracy etc. is associated with US propaganda.

It is better to advertise IPFS, GNUNet and FreeNet as a cache layer instead of censorship resistance. CDNs are used usually used due to domain fronting application. Censorship has hard time trying to convince CDNs to block particular sites and services (Signal) and it can't block just like 30% of the internet because of one "violation". But any CDN that advertises itself as VPN or some sort of censorship resistance service is easy to block.

I would never had found and supported freenet if it was advertised as a cache layer, I would be surprise if the larger population would even comprehend what a cache layer is and how it could help them defeat censorship.

Changing Tor to explicitly say "human rights" makes it a red flag in oppressive countries where they may claim these words mean "Western propaganda!". Previously anyone caught with Tor can say they're a network researcher or whatever, now anyone caught with them can be charged with "spreading Western propaganda".

Just like if a torrent client would advertise themselves as a way to get pirated content. Anyone caught with the software can probably be easily convicted of copyright infringement, because they actually have software that advertises itself as copyright infringement software.