There was a Mad Men scene (S5E01 I think) where the firm advertises that they're equal opportunity, and when a bunch of black applicants queue up, the hiring manager says to them (paraphrasing), "Yes, you heard right, we're equal opportunity and do hire blacks. But our only openings are for secretaries, so the men can leave."

That is, he's progressive enough to hire non-whites, but still doesn't think men can be secretaries. (In fairness, they probably wouldn't have wanted the role anyway.)