Let's say that there is no Uber, per se, just an open-source ride-sharing app, which coordinates drivers and riders. Then drivers (and riders, I suppose) could claim that they were engaging in civil disobedience, right?

And with Uber, the board and owners could similarly claim that they were personally engaging in civil disobedience, right? In the way that they managed Uber. However, I suspect that limited personal liability for corporate actions is a better deal.