In my experience a huge number of users under age 30 can't even distinguish the difference between a binary that is natively running on their windows10 or osx workstation OS, and something that is presented inside of a web browser window. Thus you get people paying for windows bluescreen ransom javascript webpages (or "FBI has locked your computer") that are presented with scary graphics as fullscreen inside chrome on OSX.

People basically treat their laptops as glorified thin clients nowadays.