> Buy why not Soylent? Why is it so offensive compared to not eating at all or eating Taco Bell or a few granola bars?

When Soylent launched they made several misleading, unethical, medical, claims.

They've since dropped every single one of those.

Soylent have had a number of product recalls. They don't have a huge volume of product, and they've only been in business for a short time, so it's a bit worrying that they haven't fixed their problems.

Some people think that when you're raising money from the public you should be honest. Some people think that when you're providing a safety critical product you should be competent.

There's also an element of backlash against the massive hype / very successful marketing - we see this with any product.