But can you get those same rings for cheaper on AliExpress or eBay or Walmart or discountringsdirectfromchina.com or something? The point is you're going in with the expectation​ of a handcrafted item whereas half the stuff comes straight from a Chinese factory. The market for mass produced items is pretty saturated with many options, Esty originally differentiated itself with hand made items and buyers are willing to pay a premium for handcrafted items.