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Re:Etsy has ousted its CEO and is laying off 8 percent of it... by rdslw on Wednesday May 03, 2017 @05:14AM (#14254124)
Estsy is doomed because of this reason you stated. I call it '(downard) inflation of expectations'.

And there is a VERY GOOD information what happens with all this great 'do not eveil', do not harm, only for the consumer' startups the moment they have investors:

“The company’s historical pattern of ill-advised spending has completely obfuscated the extremely attractive underlying marketplace business model,” said by external activist investor in addition to: “We are fully prepared to take any actions we believe are necessary to protect the best interests of all Etsy shareholders.”

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