Even their main windows OS has/had virtualization disabled IIRC without getting their business pro or whatever edition (it's been more than a few years). It was simply a matter of trying to get you to pay more for cool stuff.
Well, I didn't.
Well, I didn't.
It seems like the intent is to end up in a similar place to iOS, with the entire system "curated" end to end. Which is not a bad place to be for many (most?) users. The problem with iOS model is that there's no way to escape it for power users, but it looks like it's not the case here - you can run 10 S if you want iOS-like experience, or you can run 10 Pro otherwise.