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Re:Intel platforms from 2008 onwards have a remotely exploit... by phkahler on Monday May 01, 2017 @02:02PM (#14239879)
>> People get so caught up in brand loyalty that they're willing to defend "their" company like it's a family member.

Long ago I read something about that. The psych came down to the (false) idea that changing brand would confirm that you were wrong. The example was that even if Ford made better cars back in the day so you're a diehard Ford owner, if they quality demonstrably falls behind and Chevy is demonstrably awesome today you still won't change! And that's a case where your prior decision was actually right. So people have these weird internal notions that 1) companies value doesn't change over time, 2) their value doesn't change in light of new evidence, and 3) My own value is somehow tied to making a "correct" decision in spite of cognitive errors #1 and #2.

People are stubborn, and that's being kind about it.

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