Re:We need to fill 'new collar' jobs that employers demand: ...
by vanadium on Monday May 01, 2017 @11:25AM
(#14238258)
I did some mentorship at a P-TECH/STEM style academy here in Chicago a few years back when the idea was young. (http://www.goodestemacademy.org/)
About 75-85% of the mentors were in fact from IBM, and the rest of us were from marketing agencies. IBM is very, very highly represented at many of these sites and have enormous skin in the game to propagate the model further. See here: http://blogs.edweek.org/edweek/on_innovation/2017/04/ibm_pre...
Now that IBM has a few years under their belt supporting said academies, and some analytics to determine whether it's benefiting them or not, they're pushing it to the next level.
Re:We need to fill 'new collar' jobs that employers demand: ...
by emodendroket on Monday May 01, 2017 @11:06AM
(#14238070)
Why should they? Getting it for free is a pretty sweet deal.
Re:We need to fill 'new collar' jobs that employers demand: ...
by creaghpatr on Monday May 01, 2017 @11:09AM
(#14238104)
Colleges make a lot of money (the good ones, anyway). And provide a unique source of brand equity.
Re:We need to fill 'new collar' jobs that employers demand: ...
by emodendroket on Monday May 01, 2017 @11:39AM
(#14238409)
There are lots of markets that IBM could presumably get into and make money but it's not clear they're all good ideas.
They could subsidize education and 'guarantee' a job at IBM upon graduation. And shift the curriculum as needed for the company, provided they give a typical core education that you would find at any typical 4 yr college.
Heck if they get a D1 football school they can pump a bunch of money into it and leverage the exposure for advertising.