It's really unfortunate that motivated people spend so much time matching themselves to what companies look for. Gives the top companies a lot less incentive to reevaluate their own processes.

But it gives you a great opportunity if you're a less well known company without the same name recognition. If your process is the same as Google's, you'll have candidates picking between the resume stamp that is a stint at Google and your offer. If your process is intentionally somewhat different than Google's, but tailored to your own immediate needs, you'll have a wider pool.