Most people just think they get it without paying for it. That's the universal definition of free at least in the U.S.. Attempts to redefine it are foolish. When they talk about freedom, they literally say freedom. I'd have gone with Freedom-Respecting Software if I was, say, trying to tie in freedom with software for a U.S. audience. I have no idea what would appeal to people in other countries.

Other countries have separate words for "free" as in speech, and "free" as in beer. Eg. french has libre and gratuit. German has frei and gratis.

I suspected as much. Thanks for tip.