I think the parent is wrong in "easily replaceable" but I think it will be replaced soon. For $5 I would pay for a private customizable search engine, someone will build it
Re:How Google Could Collapse
by clarkmoody on Friday April 28, 2017 @08:16PM
(#14224220)
You understand that Google has invested literally billions in search...
Search is a complete free market, and there are other competitors in the space. User switching costs are nearly zero, since choosing a different search engine is as easy as typing a URL. Yet, Google persists in adding the most value to user searches and dominates the space.
I'm not sure how easily Google Search will be dethroned.