Cool! I had thought that Eisenstein came up with that, but it looks like Kuleshov taught Eisenstein.

I guess that's why there's an Oscar for editing! The temporal context of a shot matters as much as the shot itself.

But even if my reaction to the film is conditioned by editing, and not just Hoff's acting, I still find it weird that I'm feeling things that don't depend much on the content of the words he's speaking.