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Ask HN: Is it a bad idea to send emails directly from a server?

My app need to send out large number of Emails. But the pricing of 3rd party SMTP service is not cheap (around $0.1 per 1000 emails). I'm thinking about buying a small aws/google instance that dedicated to send out emails. Is it a bad idea and why?
( 2 comments | 2 points | on HN )
Re:Ask HN: Is it a bad idea to send emails directly from a s... by anoldgangstah on Friday April 28, 2017 @07:29AM (#14218532)
Re:Ask HN: Is it a bad idea to send emails directly from a s... by PaulHoule on Friday April 28, 2017 @07:39AM (#14218588)
It is if you want those mails to get delivered.