I believe ISPs should be able to offer services as they wish. Same as Uber with Taxi regulations, Amazon with sales tax and BnB with hotel regulations. Demand for more government regulation from one of the main proponents of free market is weird.

We should make easier for people to start ISPs. Not add more regulation and increase barriers.

However, let's be clear, some of those calling for more "free market" actually don't want more free market at all -- they want more government regulation and control. A free market, by definition, is a market definite by minimal regulation and the ease of entry and exit.