Re:Southwest to Stop Overbooking as United Uproar Echoes
by maccard on Friday April 28, 2017 @08:10AM
(#14218731)
Even their normal ticket prices are regularly cheaper than their competitors. I fly a short hop once every six weeks or so (edinburgh to Dublin - maybe 40 minutes). Even the full price tickets for the flight are almost always cheaper than their only competitor on the route (aer lingus). I've noticed this on other European flights too, where they are often 40-50 euro cheaper than their competitor.
But risk would also be much higher - as you say, handling overbooking correctly is complicated, and when it goes wrong it can go very wrong. Ryanair didn't just renounce revenue, they renounced risk and the costs associated with managing that risk.
> And some of Ryanair's tickets are certainly below marginal costs
The operational word being some. Much-fanfared rock-bottom prices nowadays are very limited, and the cost of a seat goes up very very quickly after they're exhausted. The cheap tickets are now a marketing proposition for the real ones.