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Re:India Is Winning Its War on Human Waste by jdietrich on Thursday April 27, 2017 @05:04AM (#14210157)
Tell the truth, but dress it in marketing. Use the same tricks that advertisers use to sell damned near everything to damned near everyone.

Shitting in the river will make you sick, but it's also the low-class thing to do, it's unfashionable, it's unattractive to the opposite sex, it makes you look foolish. Toilets are respectable, they're modern, they're stylish, they're a status symbol. You don't have to invoke superstition to create a taboo.

If you want people to boil their water, just provide subsidised tea and let the addictive properties of caffeine do the work for you.

Re:India Is Winning Its War on Human Waste by rajeshwadhwani on Thursday April 27, 2017 @07:10AM (#14210625)
I am particularly hooked on this idea.Distributing free low concentrated sugar free tea :-) I remember a case study i read some years ago about the difference in drinking culture between india and china.The Chinese factory workers often have a 24 hour boiling pot of low concentrated green tea parked where they constantly consume small portions of during their day.AFI remember around 70% of water intake for them was via this medium. That could be an out of the box solution.:-)