Brand Ferriss LOL. The thing that really sold me on his nut-content was an old blog article which mentally-wandered into mystical, utopian BS.

Too many startup people worship someone, someone they don't really know anything about, like a god just because they can project their hopes and desires on someone whom has mantained their vagueness with elusiveness and seductive propaganda. Like a pied piper for the purposes of manufacturing memes for profit.