Or to put it another way, if we're not proposing to bring in an outside team to conduct a pentest, what's the alternative?
Pentests are, to be clear, great, and there are plenty of people who Dunning-Kruger their way through security decisions. But time is definitely a factor in this stuff.
It just seems like pentests need to move from "nice" to "necessary." (Part of that is reducing their cost from $60k to $6k.)
Security needs to cost to demand talent. The real solution to this problem, I think is that failure to secure needs to cost (whether in monetary or criminal terms) or it isn't relevant to business concerns.
> security is inherently and inescapably expensive somewhere in the chain
...is the thing that needs to change. Presumably using more automation (e.g. employing more software like http://lcamtuf.coredump.cx/afl/), such that "pen-testing" shifts from being a labor cost to a capital cost.
It's the hard stuff that is context- and environment-dependent to a degree that it resists automation.