Exactly! The main idea is to prevent the customer to easily compare features, especially with the offerings of other manufacturers, which would force the company to compete with lower prices, which is obviously undesirable. So it's really intentional in different businesses and there's a word for it, even if it's formulated by a cartoonist:

http://riskman.typepad.com/perilocity/2008/12/confusopoly-or...